Looking to attend this year’s Super Bowl? You’ll be paying a lot more than you did in past years.
According to Ticketmaster, resale tickets for this year’s matchup between the Kansas City Chiefs and San Francisco 49ers are, on average, $8,904–an increase of 32 percent over last year’s average, $6,740.
For comparison, when the 49ers last reached the Super Bowl in 2013, the average resale ticket price was $3,673–and the Chiefs’ last championship appearance in 1970 translated to $15 regular tickets.
“The Super Bowl is getting to the point where it’s not for the average, die-hard fan,” said Tom Henschel, who has been to every Super Bowl to date. “It’s for the rich and famous.”
Those lucky enough to pay face value aren’t necessarily looking at a deal, either, as those tickets run $1,000 to $2,000, UPI notes. Super Bowl LIV takes place on February 2.