Every single one of us has at least one of those friends who just can’t seem to show up. No matter how many times you invite them out for a happy hour or evening meet-up at a bar…they always find a way to bail, without fail. And usually? It’s with a lame-ass excuse. To make matters worse, if you stop the invites all-together, then you get the guilt trip about why you didn’t invite them. One brewery’s doing something about it.
There’s a new ad campaign created by Swedish brewery Norrlands Guld. It’s an electronic “beer contract” that two friends can sign when they’re planning to meet up. Once the agreement is signed, they’re committed…and if someone bails, they’re on the hook for $50 to the other person or “head to court.”
Of course, sometimes real-life does happen and emergencies do come up, but we can all agree that the flaky one in our friend circle rarely makes an excuse that doesn’t cause everyone else’s eyes to glaze over. Right now, this contract’s only available in Sweden, but don’t be surprised if it doesn’t make it over here to the States in quick fashion.